Ideas need initiative.


For our location in Minneapolis, MN, or Denver, CO we are looking for

Director, Product Marketing

Tasks:

We have a full-time position available for a Director Product Marketing & Strategy to join our Business Unit Software (SW-BU). Ideally, this position will be located in Minneapolis, MN, or Denver, CO.  This highly strategic role has both marketing and product responsibility. The Director Product Marketing is a strategic asset. He is the "spider" between the BU-SW leadership, sales, services, product management and R&D. The Director will define company positioning, develop compelling messaging for existing and new product market combinations, design approaches for sales / partner readiness, deliver the support / tools to bring solutions to market and set-up selective global lead generation programs. The Director will manage a small virtual team of product marketing managers. Further responsibilites include:

  • Drive the transition from campaign-centric to a product marketing organization to include capabilities like primary and secondary market research, market and competitive analysis, business case development, market requirements documentation, product performance/operational metrics
  • Develop compelling go to market strategies and tactics for selected PMCs
  • Define and deliver tools, materials and campaigns to stimulate demand for products and solutions in new and existing markets
  • Design persuasive sales tools (e.g. demo scripts, multimedia/augmented reality enabled demos and presentations) and collateral (e.g. brochures, data sheets, infographics, little book series, C-level drawings) to increase the sales & partner readiness
  • Support the Körber AG strategic planning process, collaborate closely with the other marketing functions, and align with key internal and external stakeholders
  • Develop marketing and communication content and provide input to influence the perception by industry analysts and journalists. This position is one of the BU-Software spokespeople
  • Act as contributor and sounding board to the product management team in bringing to market new innovations as well as value adding solution content
  • Be active in market making activities such as user and special interest group gatherings and special sales calls
  • Be a key contributor in establishing and communicating unqiue value propositions and market differentiators
  • Manage the launch activities around the different products in close liaison with the product management team

Qualifications:

The ideal candidate must be both “hands-on” and “big-picture” focused, as well as a well-rounded marketing professional.  He/she must also be able to effectively interface with prospects, partners, customers, sales, marketing, product development and external vendors. Key qualifications must include the following:

  • At least 5 years enterprise product / solutions marketing & sales experience focusing on the various marketing activities outlined above
  • The ability to drive consensus across the organization, and the ability to make decisions based on input from multiple sources in an objective way
  • A good understanding of supply chain software market
  • The ability to quickly absorb new information about BU-SW core technology and solutions and promote adoptation in key target markets
  • Proven ability to lead multiple ongoing activities, meet aggressive timelines and deliver clear results to ensure respect of marketing across the organization
  • Experience working across multiple countries, functions and product lines
  • Exceptional oral and written communication skills and ability to present strategic, complex information in simple, clear terms to large groups of professionals inside and outside the company
  • Ability to strategically plan, develop and implement tactics, and supervise operationalization activities in multiple locations.
  • Ability to lead by subject matter expertice, while working collaboratively with all levels of employees and customers in a global matrix management environment
  • Must have a Masters degree, or equivalent experience in a relevant business, marketing or technology related to supply chain solutions
  • A certification on product marketing (i.e. Pragmatic Marketing) will be a prerequisite