Ideas need initiative.


For our location in Blackpool we are looking for

Digital Marketing Executive

Tasks:

  • Develop and execute a 12-month digital campaign plan, enabling growth ambitions to be realised
  • Work with the Head of UK Marketing to plan and execute automated marketing campaigns, social media plans, SEO management and other online marketing activities, to maximise lead generation and build brand awareness
  • Collaborate with group Marketing Co-ordinator to ensure process and delivery consistency
  • Work pro-actively with the UK Sales team, to deliver tactical activities to generate leads
  • Create quarterly plans around digital activities
  • Take ownership for all marketing data held within Pardot and all other digital marketing systems / tools / apps used, to ensure continued GDPR compliance across the business
  • Liaise, research and build key relationships with internal stakeholders, the wider marketing team and with external agencies
  • Generate digital engagement reports for the UK Head of Marketing based on activity results, KPIs and deliverables
  • Review and refresh website with regular updates and recommendations to the wider marketing team to ensure an optimal user experience
  • Embrace and learn new online and digital platforms to maximise marketing performance
  • Maintain and grow online advertising platforms in line with the Head of UK Marketing
  • Imagining and creating graphics in line with the Brand Guidelines

Qualifications:

  • I have an excellent understanding of online based platforms
  • I have experience of SEO, with online marketing experience
  • Certified in CIM or other relevant Marketing qualification
  • Flexible to travel within the UK and potentially overseas